Sales Operations 1 min read

Using the Automations Engine

Build powerful if/then automation rules to auto-trigger notifications, reassign leads, and send CAPI conversion events.

Verified for MrCAPI Platform

Automate repetitive tasks so your sales reps can focus on building relationships. MrCAPI's built-in Automations Engine lets you define custom trigger-and-action rules.

1. Accessing Automations

  • Click Automations in your left navigation panel.
  • Here you'll see all active automation workflows, execution counters, and trigger conditions.

2. Common Automation Scenarios

  • Auto-CAPI Event: When a lead's status changes to QUALIFIED, automatically push a Meta Lead conversion signal.
  • SLA Alert: If a lead remains in status NEW for over 30 minutes, trigger an alert notification to the team manager.
  • Appointment Follow-up: When a scheduled appointment outcome is logged as Completed, update lead status to WON.

3. Toggling & Managing Workflows

  • Use the quick toggle switch on any automation card to turn rules ON or OFF instantly.
  • Click Edit Rule to modify trigger conditions or action steps.

💡 Pro Tip: Turn on the pre-built Meta CAPI Automation rule during onboarding to ensure all qualified pipeline milestones sync automatically!


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