Lead Ingestion 2 min read

Configuring Lead Ingestion Web Forms

Capture customer inquiries directly from your website or landing pages and route them straight to your sales reps in real time.

Verified for MrCAPI Platform

Want inquiries from your website to land instantly on your sales reps' phones? Setting up a MrCAPI Web Form is fast, reliable, and completely eliminates manual data entry.

1. Generating Your Unique Ingestion Key

Before connecting your site's contact form, you'll need an ingestion token:

  • In your dashboard, navigate to Settings > Integrations.
  • Scroll to the Web Forms & Public Ingestion section.
  • Copy your unique Form Ingestion Key—you'll use this in your frontend submission request.

2. Connecting Your Frontend Form

Whether you're using React, WordPress, Webflow, or custom HTML, simply set your form submit handler to send a JSON POST request to our public endpoint:

POST https://api.mrcapi.com/api/v1/public/forms/submit
Content-Type: application/json

{
  "formToken": "YOUR_UNIQUE_FORM_TOKEN",
  "fullName": "Sarah Jenkins",
  "email": "[email protected]",
  "phone": "+15550199",
  "message": "Hi, I'd like to request a consultation quote for our team."
}

3. Automatic Instant Lead Routing

The moment a customer submits the form on your website:

  • MrCAPI validates the payload and creates a new Lead record.
  • The system checks your Round-Robin Assignment Rules and assigns the lead to an available rep instantly.
  • Both the rep and manager receive instant notifications so follow-up happens within minutes.

💡 Pro Tip: Always perform a real submission test after embedding your form! Check that the test lead arrives cleanly in your Leads table with all fields properly mapped.


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