CRM Basics 1 min read

Implementing Round-Robin Assignment Queues

Ensure every inquiry is handed to the right sales rep instantly and fairly using weighted round-robin distribution.

Verified for MrCAPI Platform

Speed to lead is everything in sales. If an inquiry sits unattended for even 30 minutes, your odds of closing fall dramatically. MrCAPI's Weighted Round-Robin routing automatically assigns fresh leads to active reps the second they arrive.

1. Managing Your Sales Roster

  • Go to Team in your left navigation panel.
  • All active team members with ORG_AGENT or ORG_MANAGER roles are automatically included in the assignment roster.
  • You can manage member permissions and active status directly from the roster table.

2. Automatic Fair Distribution

When a new lead arrives via Facebook Lead Ads, Web Forms, or API:

  • The system identifies active sales reps in your organization.
  • Fresh inquiries are distributed sequentially so each representative gets an equal share of leads.
  • Inactive or deactivated team members are skipped automatically.

💡 Pro Tip: Deactivate a team member from Team > Member Actions whenever they go on vacation! This prevents fresh leads from sitting unworked while reps are away.


Was this guide helpful?